Applying a winemaker’s approach to whiskey, Pinhook breaks with standard American distillery tradition by releasing new vintages of distinctive bourbons and ryes each year. Working closely with the creative team at Pinhook, Decimal redesigned Pinhook's website to feel as special as the brand itself. The new website showcases the story behind Pinhook and its products to make the e-commerce experience more immersive and memorable for shoppers.

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